PURGE THE PINK: What you can do that will ACTUALLY help in the fight against cancer

PURGE THE PINK: What you can do that will ACTUALLY help in the fight against cancer.

This is a very good post I came across by a friend who posted it on Facebook. You have probably noticed that the breast cancer awareness campaign has been going on for the last couple of weeks. I have always had bad feelings about supposedly good causes promoted by marketing campaigns and so I naturally felt sympathetic.

The author does not criticize for its own sake though. She provides alternatives to getting caught up in the hype and reminds us that there is a difference between participating in a fad and actually doing something beneficial.

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